Flying Pig Marathon
Experiential Design / Branding
A project completed during my time at AGAR for P&G’s booth at the Flying Pig Marathon Expo. I worked on this project from concept to completion and hand illustrated the buildings / background of the map.
Concept
“What’s your Tail?” transforms the standard race route into a living, breathing storybook. Instead of a typical map, It is a large-scale, hand-drawn illustration that invites racers to place a pig on their favorite part of the race.
The Purpose
Memorable Miles encourages Flying Pig Expo goers to have an interactive experience beyond the products. They are invited to stop, reflect, and literally "place their pig" on their favorite moment of the race.
The Map
The focal point of the event, the map showed the real marathon route with iconic Cincinnati landmarks along the way. I was provided the pig illustration, but hand drew all other illustrations.
Banner
The design language and elements from the map continue across the banner that sat behind where the ambassadors handed out product.
Banner and Photo Op
Front of Photo Op
The photo booth prompts runners to take a pre-race photo with signs of encouragement from the pigs.
Back of Photo Op
Final Photos
