Build-A-Bear FAO Schwarz
Concept / Retail Design
Completed during my time at Chute Gerdeman for Build-A-Bear Workshop in NYC. I contributed to the store concept and helped develop a narrative that carried throughout the customer experience. I supported the storytelling and store layout process while the design team finalized the project after my internship.
Photo Credit: Chute Gerdeman
The Purpose
Refresh the Build-A-Bear FAO Schwarz space in NYC. Make it feel native to New York City and extra special for guests arriving from near and far to visit the landmark FAO Schwarz location
- Chute Gerdeman Website
My Proposed Store Plan
I developed a narrative around the subway, using it as a way to guide guests through the experience and bring one of the city's most recognizable landmarks into the space.
Window Concepts
I initially explored a New York City skyline concept, but as I developed the subway layout further, I shifted the focus to the subway lines. This direction was ultimately carried through to the final store design.
Final Store
While I wasn’t on the team during the final design process, my concept came to life in the store. Photo credit: Chute Gerdeman.
The Guest Experience
@taylorsvsco on TikTok
The newly imagined concept is getting a lot of buzz on TikTok. Creators love the refreshed subway theme and enjoy the new experiences offered such as customized shirts and embroidery.
@travelswithpeyton on TikTok
@thatgirlsow on TikTok