FCC Pride
Experiential Design / Branding
A project completed during my time at AGAR for the FCC Pride game pre party hosted by P&G. From concept to completion, I brought this project to life working alongside a multidisciplinary team. While I was the main designer on the project, I also received mentorship from the AGAR design team throughout the process.
Concept
“Rooted in Pride” serves as a high-impact tribute to the iconic "Flower Power" era of 1969 - a year famous for the catalyst of the modern LGBTQ+ movement. While a darker more retro palette was originally pitched, the client opted for their pre-existing brand colors to be used.
Branding
After the concept was approved, I went in and created 70s inspired elements such as daisies, swirls, and lines. The client already had pre-existing colors and typography that they wanted to use.
Branding Application
Final Photos
